The Woman In The Black
Who do you think the primary and secondary target audience is for The Woman In Black?Why?I think the producers of The Woman In Black target their primary audience towards the young adult section but also if keeping it open to a more middle aged audience. The primary audience targets people from the ages of 16-25 whilst the middle aged audience target those who are above 25. I find that they targeted the primary audience as most young adults are looking for something to scare them, and make them jump and what will make them on the edge of their seats. Although they reached out to the secondary audience as there is an aspect in the film which draws the more intellectual audiences which challenges them to think about the narrative, but also the secondary audience look for films which will make them feel that they are apart of the film.
How was Woman In Black marketed?The Woman In Black was marketed through a variety of different ways. A big part of the marketing which enabled so many opportunities in the advertising business and what made it a lot easier to reach out to their audience was Daniel Radcliffe as the main character. This made it easier for the producers to reach his fan base and open up a wider talk of the gossip. Daniel also had to do many interviews worldwide to boost the campaign and promote it more on a wider level. A lot of media based advertising were used through newspapers, magazines, the official premier, photo shoots, trailer and even competitions in newspapers which will allow audiences to win tickets to either the cinema
Do you think the marketing materials for the film were appropriate?Why?
I do feel that the marketing materials used for the film were appropriate in the respect that they used a big media based approach when reaching their audience and spreading the word of the film. Also the design of the posters represented the genre/sub-genre of the film that the producers were looking for. Daniel Radcliffe was heavily used in the marketing process of the film. He was able to reach the primary audience through his fan base from Harry Potter which helped the film in a lot of ways and helped spread the word of his appearance in the film.
What kind of release did the film have, how much did it cost to make and what was the industry impact?
The release of the film was big with all the publicity from the advertising campaign the films estimated budget was $17,000,000 the opening weekend in the USA made $20,874,072 showing on 2,855 screens while in the UK the opening weekend made £3,153,020 showing on 412 screens following make a word wide $127,730,736. These were the countries where the film was released and how much each country made on the opening weekend and the release date.
Why do you think the film was so successful?
I feel that there are two reasons why this film was so successful. One of the main reasons why i thought this film was so successful was because of Daniel Radcliffe's fans. The helped the public get engrossed with the film and helped the publicity with the media. A lot of the public may of realised how successful Harry Potter was which he starred in so thought that this film would rank a high success rate aswell and thought that he wouldn't of starred in a film which wouldn't be a high quality film so that helped them make their mind up whether or not to go and see it.
Another reason why i think this film was so successful was of all the media based advertising involved with it. It was hard not to see the trailer pop up on screen or adverts down the sidebars of all your social networking site and even looking through magazine or newspapers there was always an article about the new release. It was the new best thing it played in your head that everyone is going to see this amazing film and you had to be apart of that experience.
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